The storm made landfall near Siesta Key, south of Tampa Bay. At least 19 tornadoes were confirmed, destroying homes in multiple counties. The hurricane weakened as it reached Florida’s east coast. The state was prepared for search-and-rescue missions. Hurricane Milton surged into the Atlantic Ocean on Thursday after carving a path of destruction across Florida, spawning over a dozen tornadoes,...
Real Estate
Subliminal CTAs in Real Estate: Real estate marketing often relies on well-worn call-to-action (CTA) phrases to capture a buyer's attention and encourage inquiries. Yet, as discussed in last week's article, these clichés can backfire and even deter potential buyers. This week, we explore how to take those same CTAs and rewrite them to work subliminally, piquing curiosity, creating an emotional connection,...
As of October 2024, 51 counties in Florida are under a state of emergency ahead of Hurricane Milton. These include major counties like Miami-Dade, Broward, Palm Beach, Lee, Hillsborough, and Monroe. The declaration was made in anticipation of the hurricane, which is expected to bring significant impacts such as storm surges, flooding, and strong winds. The cone of the hurricane...
After a brief surge in home sales during August, South Florida saw a sharp decline in both signed contracts and closings for September. The "Elliman Report" reveals that Palm Beach, Broward, and Miami-Dade counties all experienced stagnant or declining home sales compared to the same time last year. Palm Beach County faced the steepest drop in September, with 262 home sales, down 14.7% from 307...
The CTA Cliché Fallacy First impressions matter. Whether it be a beautifully staged home or a well-crafted property listing description, every detail helps in shaping potential buyer's perceptions. Agents, in a push to capture attention, create a sense of urgency, fall back on overused call-to-action (CTA) phrases like "This one won't last!" or "Priced to sell quickly!" While effective in other...
As we transition from 2023 into 2024, the real estate market continues to grapple with a combination of high home prices, rising interest rates, and evolving economic factors. The question of housing affordability remains a critical concern for prospective buyers across the United States, particularly in economically significant states such as California, Texas, New York, Florida, and Illinois.Median Home...
The U.S. real estate market is in a period of significant transition, shaped not only by local factors such as housing supply and demand but also by broader macroeconomic forces. The latest data, comparing market conditions from September 2023 to September 2024, reveals critical trends in major metropolitan areas. These shifts are occurring as the Federal Reserve enacts its first interest rate cut since...
In today’s fast-paced and competitive real estate market, creating the perfect listing can mean the difference between a property that sits on the market for months and one that sells quickly. For real estate agents, the ability to craft compelling property descriptions is a crucial tool. That’s where Listillio comes in, providing customized listing descriptions that help real estate...
The 2024 National Association of Realtors (NAR) settlement has sparked considerable dialogue within the real estate community, with several key concerns emerging among realtors. This settlement reshapes longstanding industry norms, especially concerning how agents are compensated and the transparency required in real estate transactions. Commission Disclosure and Payment Structure One of the...
IntroductionThe U.S. housing market has undergone a remarkable transformation since 2019. Home prices surged, influenced by a combination of low interest rates during the pandemic, high demand, limited inventory, and economic volatility. By 2024, many potential homeowners are asking: When will housing become affordable again? To answer this, we must consider how interest rates and home prices interact, and...